Environmentally friendly packaging solutions for cosmetics are sadly still in their infancy. Needless to say, it’s on us as beauty brands demand better solutions, which will then force packaging vendors to dedicate more resources to developing them.
Because there is no standard yet for eco friendly packaging in beauty, each one of our packages is different. So when we develop a product, we’re developing both a formula and the packaging. Most of our packaging is post consumer recycled materials (PCR), which means that is made from items that consumers recycle every day, like aluminum, cardboard boxes, paper, and plastic bottles.