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Makeup so good, you’d never know it’s clean (and vegan, and sustainable).

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

VEGAN + CRUELTY FREE + SUSTAINABLE + CLEAN

For us, Clean is about the big picture.

Of course it's about what we formulate with and without, but it’s also about making ethical choices about how we work and who we work with. It’s about doing the work to find the most sustainable packaging solutions out there. And more. That’s the big picture Gen See is about.

  • Clean
  • Cruelty Free
  • Sustainable, Recyclable Packaging
  • Vegan
  • High Performance
  • Ethical, Inclusive Work Practices
  • Clean
  • Vegan
  • Cruelty Free
  • High Performance
  • Sustainable, Recyclable Packaging
  • Ethical, Inclusive Work Practices