We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.
High Performance Clean Color
Clean Formulations
Clean Formulations
No Phthalates, Fragrance or Nano Particles
Vegan
Vegan
Vegan Friendly Ingredients
Cruelty Free
Cruelty Free
Leaping Bunny Certified
Ethical & Inclusive
Ethical, Inclusive Work Practices
Ethical, Inclusive Work Practices
Sustainable
Recyclable Packaging
Recyclable Packaging
A cult favorite metallic liquid eyeshadow that went viral for its molten metal shine and feather-light feel. This high pigment, long-lasting formula blends seamlessly and sets to a smooth, crease proof, transfer resistant finish.
Ultra pigmented yet buildable, it delivers luminous, light reflecting shimmer that can be sheered out for a soft glow or layered for high-impact metallic intensity.
Made with Maracuja Extract, a calming ingredient rich in antioxidants known to help support repair in the delicate eye area.
Wear it alone for a one and done shimmer look, layer it over matte liquid eyeshadow for added dimension, or tap it onto the eyes or high points of the face as a highlighting topper.
Dermatologist and ophthalmologist tested.
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For us, Clean is about
the big picture.
Of course it's about what we formulate with and without, but it’s also about making ethical choices about how we work and who we work with. It’s about doing the work to find the most sustainable packaging solutions out there. And more. That’s the big picture Gen See is about.
First Access
Join the Gen See family and get 10% off your first purchase.
