“A three-time Best of Beauty Award winner, the Gen See Spectator Sport Mascara is like the triathlete of waterproof mascaras: It lifts, extends, and endures every sweaty obstacle you put in its way!”

"Gen See Mixed Media Metallic Liquid Eyeshadow is a joy to apply to my eyelids—which I’ve now become accustomed to blanketing with sustainable gold sparkles every morning."

“I love this lipstick. You can put just a bit on for a natural rosy look or apply more to fully embrace the red. I love it even more with the lip gloss!”

"This brow gel packs the pigment, minus the mess. It's a gel that glides on effortlessly but has a powdery finish, so you won't accidentally wipe the gel all over your face!"

"One of the most revolutionary clean beauty brands is Gen See, touted for its high-performance, multi-tasking clean makeup."

"Gen See's Clean Sheen cheek and lip color has a creamy texture that blends and layers well. The brand's shade offerings are also highly vibrant, which means you won't need much to make a makeup statement."

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Cruelty Free

Leaping Bunny Certified

Vegan

Vegan Friendly Ingredients

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Ethical & Inclusive

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

For us, Clean is about the big picture

Of course it's about what we formulate with and without, but it’s also about making ethical choices about how we work and who we work with. It’s about doing the work to find the most sustainable packaging solutions out there. And more. That’s the big picture Gen See is about.

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10% off your first order

Join the Gen See family and get 10% off your first purchase.