Description

Set yourself up for summer with our curated set of glowy essentials to give you that just off the beach sunkissed, bronzed look. 

☀️ Clean Sheen Cheek + Lip Color in COCONUT

☀️ Mixed Media Matte Liquid Eyeshadow in ROSE WATER

☀️ Mixed Media Metallic Liquid Eyeshadow in MOONLIGHT

☀️ Cruise Liner Eye Pencil in NYC

☀️ Spectator Sport Mascara in BLACK: -Allure's Best Waterproof Mascara of 2023 + 2024 + 2025!

☀️ Pick Me Up Lip Matte Lipstick in ANITA

☀️ Clean Sheen Gloss in CRYSTAL CLEAR

☀️ The Mighty Makeup Bag

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Products are made in Italy, makeup bag is made in India
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 13,636 reviews
91%would recommend these products
Customers Talked About
13,636 reviews
  • RA
    Roshan A.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow PLUSH 02 Matte Chocolate Brown
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Amazing eyeshadows

    I have almost every color of this eyeshadow. It blends well and stays on for the entire day. I only wish they had non neutral colors as well!

  • AS
    Ann S.
    Verified Buyer
    Reviewing
    Spectator Sport Mascara Black
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    The Best Mascara Ever!

    I was happy to discover Gen See's Spectator Sport Mascara! I had been having problems with other mascaras coating my mashes evenly. As I have gotten older, my lashes have thinned some and other mascaras would cause them to stick together in clumps. Spectator Sport Mascara goes on evenly, separating the lashes beautifully. I am sold!

  • K
    Kristin
    Reviewing
    Mixed Media Metallic Liquid Eyeshadow FIRST LIGHT 02 Pink Champagne
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    5 Stars

    The absolute best eye shadow that last all day on my sensitive eyes with a great color pallet. These mix and vlend well and only a little goes a long way. I will no longer be buying from other brands.

  • S
    Susanne
    Reviewing
    Mixed Media Matte Liquid Eyeshadow SHROOM 05 Matte Taupe
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    5 Stars

    I have so many eyeshadows from different brands and this one is absolutely my favorite!! So easy to apply and stays on all day.

  • ED
    Eliza D.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ORCHID 03 Soft Matte Lilac
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Love this formula

    Colors are buildable, great formula that feels good on

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.