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Mixed Media Matte Liquid Eyeshadow

4.6
Rated 4.6 out of 5 stars
4,885 Reviews
Color
Color: ROSE WATER 07 Vintage Rose

Goes perfectly with

The Liquid Eyeshadow Brush
The Liquid Eyeshadow Brush
4.6
Rated 4.6 out of 5 stars
498 Reviews
$23
See It In action
Description

A cult favorite matte liquid eyeshadow that went viral for its effortless blend and smooth, crease-proof finish. This high pigment, longlasting formula is designed for all lids - oily lids, hooded eyes, and mature skin.

The creamy, foolproof texture evens out discoloration, smooths the look of veins, and delivers all day wear without creasing, fading, or feeling heavy.

Wear it alone for a one and done look, use it as an eyeshadow base or primer, or layer it with our metallics for added dimension. It multitasks beautifully anywhere on the face.

Dermatologist tested and ophthalmologist tested.

Product volume: 0.23 fl oz | 7 ml

How To Use It

A little goes a long way. Apply a small amount to lids using your fingers or a brush and blend quickly. Wear alone for an easy matte look, use as a base to even out lids, or layer for deeper color and pair with Mixed Media Metallics for added dimension.

Ingredients
View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 34%
  • Sustainability: 72% Post Consumer Recycled materials (PCR)
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Can I layer metallics over matte shades?

Yes. Our metallic liquid eyeshadows are designed to layer seamlessly over matte liquid eyeshadow shades. Apply a matte as your crease-proof base, then tap a metallic on top for added shimmer and dimension.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

How To Use

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 4,885 reviews
91%would recommend this product
Total 5 star reviews: 4k Total 4 star reviews: 381 Total 3 star reviews: 160 Total 2 star reviews: 128 Total 1 star reviews: 171
Highly PigmentedRated 1.7 on a scale of minus 2 to 2
VersatilityRated 1.6 on a scale of minus 2 to 2
Staying PowerRated 1.9 on a scale of minus 2 to 2
Reviews Summary
Customers say this liquid eyeshadow applies smoothly and stays put all day without creasing. Many reviews mention its excellent longevity, with users noting it remains vibrant from morning to evening. The matte finish and natural appearance receive frequent praise. Common feedback includes appreciation for how well it works on mature skin and hooded eyelids. Some find the color darker than expected or not suitable for their skin tone. Several mention the small container size relative to the price. Users appreciate the easy application and blendability. While most love the coverage and texture, a few note it can feel drying on the eyelids.
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4,885 reviews
  • J
    Janet
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ORCHID 03 Soft Matte Lilac
    I recommend this product
    Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    So easy to put on! Gen See stays on all day!

    Was this helpful?
  • RD
    Rachel Diamond
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ORCHID 03 Soft Matte Lilac
    I recommend this product
    Rated 5 out of 5 stars
    2 hours ago
    5 Stars

    Beautiful color!!!!

    Was this helpful?
  • KM Profile picture for Kathleen M.
    Kathleen M.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    2 hours ago
    The Holy Grail of creaseless shadow!

    I'm 55 and have hooded, creased eyelids now. I've tried SO many cream shadows and primers over the years (including popular shadow sticks). I always end up having to repeatedly buff out the product that invariably settles in the creases.

    This is the ONLY ONE that doesn't crease! Is it a bit pricey? Yes. But it's a worthwhile splurge for me, especially since my search for a creaseless shadow has finally ended!

    Was this helpful?
  • JG
    Janet G.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    17 hours ago
    Pleasantly Surprised - Definitely Recommend

    I was skeptical of all the claims that this did not crease or fade during the day but it actually works really well. It is easy to apply and stays put. I have slightly hooded eye lids and always deal with creased eye make up by noon. Not any more. By the time I am going to wash my face at night, there is a slight crease but that is after 14 hours of wear.

    Was this helpful?
  • VT
    Valerie T.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    20 hours ago
    Best Eye Shadow on the Market!

    The mixed media matte liquid eye shadows are amazing. They go on smoothy and stay on all day and night!

    Was this helpful?
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Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.