"I am a huge fan of matte lipstick, but hate how some formulas dry out my lips. Gen See in Margaret, which I tried two days ago, has quickly become my favorite coral-brown. As a matte, it glides on...

This brow gel packs the pigment, minus the mess. It's a gel that glides on effortlessly but has a powdery finish, so you won't accidentally wipe the gel all over your face. Plus, the formula is ve...

We’re excited to introduce you to this vegan newcomer to the beauty scene. These American cosmetics are made from fermented green tea, squalene, and seed oil, and this liquid tint gives a light ...

Impressing its way into our travel make-up bags this month is GenSee, a bright young female-owned brand offering make-up that’s certified cruelty-free, ethical and made in Italy. The punchy lipsti...

Gen See, a fun, high-quality collection of user-friendly makeup in wearable shades and the kinds of textures one can half-arsedly smear on at a red traffic light. Meanwhile Clean Sheen Cheek + Lip...

How To Stop Your Makeup Sweating Off & 6 Other Summer Beauty Hacks. View Article  

You can never have too many lippies. This clean lip gloss is formulated with hyaluronic acid that'll provide non-sticky moisture while keeping your pout looking glossy AF. View Article

I'm a Makeup Novice, But These 9 Natural Eye Shadow Looks Are Easy. View Article

Every time I try something from this cruelty free, vegan brand I'm blown away. View Article

Gen See is the latest brand to break out onto the beauty scene with its sustainable, clean, ethical, and environmentally friendly products. View Article

How to make your eye make-up stay put in hot weather. Here’s how to stop your eye look going from realist at breakfast to impressionist by lunch. View Article

Championing sustainable packaging standards and hardworking vegan and cruelty-free formulations, Gen See launched in the UK in February. The brand feels effortlessly spirited, with its bright bloc...

Which new direct-to-consumer beauty brand could become the next Glossier? View Article

For the Eco Warrior. Every Gen See product is vegan, cruelty free, sustainable and clean. The vegan Sport Mascara is made wit 91% natural ingredients, while the recyclable packaging is created from...

New ‘clean color’ brand Gen See is not only leading a revolution in cruelty-free, vegan, clean, high-performance makeup, but doing so with products so good you won’t know the difference. View Article

I always say a new lipstick is a great, inexpensive pick-me-up, so if you’re a fan of the Gen See Pick Me Up Matte Lipstick line, you’ll be happy to hear that four new shades, €24 each, have joine...

Melt-Proof Makeup To Beat The Summer Heat. View Article

Every job is different, so I carry a mix of mattes and satins, as well as glosses. For the latter, my current go-to is the Clean Shine by Gen See. It has a high-shine finish that isn’t sticky and ...