Description

Set yourself up for summer with our curated set of glowy essentials to give you that just off the beach sunkissed, bronzed look. 

☀️ Clean Sheen Cheek + Lip Color in COCONUT

☀️ Mixed Media Matte Liquid Eyeshadow in ROSE WATER

☀️ Mixed Media Metallic Liquid Eyeshadow in MOONLIGHT

☀️ Cruise Liner Eye Pencil in NYC

☀️ Spectator Sport Mascara in BLACK: -Allure's Best Waterproof Mascara of 2023 + 2024 + 2025!

☀️ Pick Me Up Lip Matte Lipstick in ANITA

☀️ Clean Sheen Gloss in CRYSTAL CLEAR

☀️ The Mighty Makeup Bag

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Products are made in Italy, makeup bag is made in India
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 13,443 reviews
90%would recommend these products
Total 5 star reviews: 10.8k Total 4 star reviews: 1.2k Total 3 star reviews: 661 Total 2 star reviews: 350 Total 1 star reviews: 357
13,443 reviews
  • KA
    kathy a.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    1 hour ago
    My new favorite eyeshadow

    I am 70 years old, so having an eyeshadow that lays down nicely & last all day ,is a top priority. The mixed media matte liquid eyeshadow is a home run. It goes on so nicely. I bought the Canvas color & it really covers the darkness on my lids & brightens the eye lid area . I love it.

  • BL
    Barbara L.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    10 hours ago
    MY NEW FAV EYESHADOW!!!

    Can't say enough positive things about this eyeshadow! I am a mature woman and it does not crease and stays on ALL day!

  • C
    Catherine
    Reviewing
    Mixed Media Metallic Liquid Eyeshadow PURPLE RAIN 06 Silvery Purple
    I recommend this product
    Rated 5 out of 5 stars
    23 hours ago
    5 Stars

    Love all of my Gen See shades!

  • AL
    Annie L.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Mixed media

    This the best liquid eye shadow it blends smoothly great for summer if u want a more natural look .! Stays on all day just use a little and blend with fingers or a brush also use it under the eye

  • KC
    Kristsl C.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Perfect “no makeup” look

    This neutral color makes my eyes brighten up and has a clean, “no makeup” look…me, but better!

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.