#color_linen 04 matte ivory
Mixed Media Matte Liquid Eyeshadow
LINEN 04 Matte Ivory
$25
#color_irène 01 true red
Pick Me Up Lip Matte Lipstick
IRÈNE 01 True Red
$24
#color_brown
Spectator Sport Mascara
Brown
$24
#color_shi 07 deep wine red
Pick Me Up Lip Matte Lipstick
SHI 07 Deep Wine Red
$24
#color_naomi 06 brick red
Pick Me Up Lip Matte Lipstick
NAOMI 06 Brick Red
$24
#color_lychee 06 Mauvy Pink
Clean Sheen Cheek + Lip Color
LYCHEE 06 Mauvy Pink
$22
#color_naomi 06 brick red
Pick Me Up Lip Matte Lipstick
NAOMI 06 Brick Red
$24

Shop this Look
#color_shi 07 deep wine red #color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
$24
#color_linen 04 matte ivory #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$25
#color_lychee 06 Mauvy Pink #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$22
#color_brown #color_black
Spectator Sport Mascara
$24

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging