#color_plush 02 matte chocolate brown
Mixed Media Matte Liquid Eyeshadow
PLUSH 02 Matte Chocolate Brown
$25
Clean Sheen Lip Gloss
Clean Sheen Lip Gloss
Crystal Clear
$22
#color_black
Spectator Sport Mascara
Black
$24
#color_light taupe 04 Cool Toned Blonde
Arch Support Brow Powder Gel
LIGHT TAUPE 04 Cool Toned Blonde
$22
Comfort Level Lip Mask
Comfort Level Lip Mask
Light Pink
$28
#color_lychee 06 Mauvy Pink
Clean Sheen Cheek + Lip Color
LYCHEE 06 Mauvy Pink
$22

Shop this Look
#color_plush 02 matte chocolate brown #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$25
#color_lychee 06 Mauvy Pink #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$22
new
#color_light taupe 04 Cool Toned Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$22
#color_black #color_black
Spectator Sport Mascara
$24
Clean Sheen Lip Gloss#color_none
Clean Sheen Lip Gloss
$22
Comfort Level Lip MaskComfort Level Lip Mask
Comfort Level Lip Mask
$28

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging