Meet Your Match
Makeup that's good for us and the planet.
We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.
Clean Formulations
Clean Formulations
No Phthalates, Fragrance or Nano Particles
Vegan
Vegan
Vegan Friendly Ingredients
Cruelty Free
Cruelty Free
Leaping Bunny Certified
Ethical & Inclusive
Ethical, Inclusive Work Practices
Ethical, Inclusive Work Practices
Sustainable
Recyclable Packaging
Recyclable Packaging