#color_first light 02 pink champagne
Mixed Media Metallic Liquid Eyeshadow
FIRST LIGHT 02 Pink Champagne
$25
#color_orchid 03 soft matte lilac
Mixed Media Matte Liquid Eyeshadow
ORCHID 03 Soft Matte Lilac
$25
#color_black
Spectator Sport Mascara
Black
$24
#color_light taupe 04 Cool Toned Blonde
Arch Support Brow Powder Gel
LIGHT TAUPE 04 Cool Toned Blonde
$22
Comfort Level Lip Mask
Comfort Level Lip Mask
Light Pink
$28
#color_apricot 02 Easy Peachy Glow
Clean Sheen Cheek + Lip Color
APRICOT 02 Easy Peachy Glow
$22

Shop this Look
#color_reef 01 vibrant matte peach #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$25
#color_bronze age 01 copper #color_bronze age 01 copper
Mixed Media Metallic Liquid Eyeshadow
$25
#color_apple 01 Sheer Pinky Red #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$22
Comfort Level Lip MaskComfort Level Lip Mask
Comfort Level Lip Mask
$28
#color_black #color_black
Spectator Sport Mascara
$24
#color_light taupe 04 Cool Toned Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$22

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging