The 3 You Need

Makeup that's good for us and the planet.
We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations
Clean Formulations
No Phthalates, Fragrance or Nano Particles

Vegan
Vegan
Vegan Friendly Ingredients

Cruelty Free
Cruelty Free
Leaping Bunny Certified

Ethical & Inclusive
Ethical, Inclusive Work Practices
Ethical, Inclusive Work Practices

Sustainable
Recyclable Packaging
Recyclable Packaging