#color_desert highway 03 dirty gold
Mixed Media Metallic Liquid Eyeshadow
DESERT HIGHWAY 03 Dirty Gold
$25
#color_milano 02 Matte Chocolate Brown
Cruise Liner Eye Pencil
MILANO 02 Matte Chocolate Brown
$23
#color_black
Spectator Sport Mascara
Black
$24
#color_linen 04 matte ivory
Mixed Media Matte Liquid Eyeshadow
LINEN 04 Matte Ivory
$25
#color_taupe 01 Cool Toned Brown
Arch Support Brow Powder Gel
TAUPE 01 Cool Toned Brown
$22
#color_rosie 03 warm rosy pink
Pick Me Up Lip Matte Lipstick
ROSIE 03 Warm Rosy Pink
$24
#color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
APPLE 01 Sheer Pinky Red
$22
Clean Sheen Lip Gloss
Clean Sheen Lip Gloss
Crystal Clear
$22

Shop this Look
#color_reef 01 vibrant matte peach #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$25
#color_nyc 01 Matte Jet Black #color_nyc 01 Matte Jet Black
Cruise Liner Eye Pencil
$23
#color_apple 01 Sheer Pinky Red #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$22
#color_bronze age 01 copper #color_bronze age 01 copper
Mixed Media Metallic Liquid Eyeshadow
$25
#color_anita 09 pink nude #color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
$24
Clean Sheen Lip Gloss#color_none
Clean Sheen Lip Gloss
$22
#color_black #color_black
Spectator Sport Mascara
$24
#color_light taupe 04 Cool Toned Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$22

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging