Meet Your Match
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Makeup that's good for us and the planet.
We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.
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Clean Formulations
Clean Formulations
No Phthalates, Fragrance or Nano Particles
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Vegan
Vegan
Vegan Friendly Ingredients
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Cruelty Free
Cruelty Free
Leaping Bunny Certified
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Ethical & Inclusive
Ethical, Inclusive Work Practices
Ethical, Inclusive Work Practices
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Sustainable
Recyclable Packaging
Recyclable Packaging