#color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
REEF 01 Vibrant Matte Peach
$25
#color_apricot 02 Easy Peachy Glow
Clean Sheen Cheek + Lip Color
APRICOT 02 Easy Peachy Glow
$22
#color_black
Spectator Sport Mascara
Black
$24
#color_light taupe 04 Cool Toned Blonde
Arch Support Brow Powder Gel
LIGHT TAUPE 04 Cool Toned Blonde
$22
#color_margaret 04 brownish neutral
Pick Me Up Lip Matte Lipstick
MARGARET 04 Brownish Neutral
$24

Shop this Look
#color_reef 01 vibrant matte peach #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$25
#color_apple 01 Sheer Pinky Red #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$22
#color_anita 09 pink nude #color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
$24
#color_blonde 06 Warm Honey Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$22
Clean Sheen Lip Gloss#color_none
Clean Sheen Lip Gloss
$22

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging