#color_los angeles 06 Metallic Fiery Copper
Cruise Liner Eye Pencil
LOS ANGELES 06 Metallic Fiery Copper
$23
#color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
APPLE 01 Sheer Pinky Red
$22
#color_black
Spectator Sport Mascara
Black
$24
#color_linen 04 matte ivory
Mixed Media Matte Liquid Eyeshadow
LINEN 04 Matte Ivory
$25
#color_taupe 01 Cool Toned Brown
Arch Support Brow Powder Gel
TAUPE 01 Cool Toned Brown
$22
#color_coconut 05 Perfect Bronzing Brown
Clean Sheen Cheek + Lip Color
COCONUT 05 Perfect Bronzing Brown
$22

Shop this Look
#color_nyc 01 Matte Jet Black #color_nyc 01 Matte Jet Black
Cruise Liner Eye Pencil
$23
#color_reef 01 vibrant matte peach #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$25
#color_blonde 06 Warm Honey Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$22
#color_black #color_black
Spectator Sport Mascara
$24
#color_apple 01 Sheer Pinky Red #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$22

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging