The ingredients on our “Nevers” List

We always steer clear of aluminum powder and salts, animal derived ingredients, BHA, BHT, carbon black, cyclic silicones (D4, D5, D6), EDTA, ethanolamines (DEA, TEA, MEA, ETA), formaldehyde, fragrance, gluten, heavy metals, hydroquinone, nanoparticles, parabens, PEGS, phthalates, and sulfates.

We also formulate to adhere to the Credo Beauty blacklist. Their full list of ingredients to be avoided can be found here: https://credobeauty.com/pages/the-dirty-list-1

We are also vegan, cruelty free (Leaping Bunny certified), and gluten free.

All our products are compliant with California’s Prop 65 regulations.

Fragrance-Free Beauty: Why We Avoid Fragrance in Our Products

The term "fragrance" might seem innocuous on a product label, but it's often a catch-all term that can encompass a host of undisclosed chemicals. This lack of transparency is not just a concern for those with sensitive skin or allergies, but for anyone committed to understanding what they're putting on their skin.

Furthermore, some ingredients masked under the term "fragrance" can potentially cause health issues, ranging from skin irritation and allergies to more serious long-term effects. Unfortunately, because the specific components are usually not disclosed, it can be hard for consumers to avoid potential allergens or irritants.

At Gen See, we believe in transparency and safety, and we strive to provide our customers with the cleanest products possible. That's why we've made the choice to eliminate fragrances from our products.

Going fragrance-free also means you're less likely to experience skin irritation, especially if you have sensitive skin. Without fragrance, our products are more inclusive and suitable for all skin types.

The Nano Debate: Why We Avoid Nanoparticles in Our Products

Nanoparticles are extremely small particles, measuring less than 100 nanometers in size. To put that into perspective, a single nanoparticle is roughly 1000 times smaller than the width of a human hair. In the beauty industry, nanoparticles are often used in sunscreens, cosmetics, and skincare products to improve texture, absorption, and clarity.

While the use of nanoparticles can enhance some product features, their safety is a topic of ongoing debate. Due to their tiny size, nanoparticles can penetrate the skin more deeply than larger particles, leading to potential health risks. Although research is ongoing, some studies suggest that certain types of nanoparticles may have harmful effects when absorbed into the body.

Further, nanoparticles can have a significant environmental impact. They can enter water systems and accumulate in the environment, potentially affecting wildlife and ecosystems. The long-term effects of this accumulation are still not fully understood, adding another layer of concern.

Our decision to avoid nanoparticles is grounded in our commitment to safety, sustainability, and transparency. Until there is more conclusive research on the safety and environmental impact of nanoparticles, we believe it's responsible to err on the side of caution.

Phthalate-Free Beauty: Why We Say No to Phthalates

Phthalates are a group of chemicals often used in cosmetics and personal care products to increase flexibility, transparency, durability, and longevity. They can be found in a wide variety of products, including nail polish, hairspray, and perfumes.

Despite their widespread use, there are growing concerns about the safety of phthalates. Some research suggests that certain phthalates may disrupt hormones and could be linked to a variety of health issues. However, research is ongoing, and not all types of phthalates have been proven to be harmful.

Phthalates can also be harmful to the environment. They can enter our water systems and soil, potentially affecting wildlife and ecosystems.