Description

Our bestselling viral liquid eyeshadow in Rose Water will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Rose Water.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.5
Rated 4.5 out of 5 stars
Based on 6,470 reviews
88%would recommend these products
Total 5 star reviews: 5.2k Total 4 star reviews: 501 Total 3 star reviews: 283 Total 2 star reviews: 216 Total 1 star reviews: 304
6,470 reviews
  • J
    JENNY
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    12 hours ago
    5 Stars

    Wow. I’ve tried so many liquid shadows and hated the pastey feeling and lack of pigment and blending control. Gen See matte pigments are a game changer for my near-50 aging lids! Powders have been amplifying the loosening skin, and somehow this product camouflages it a bit? I don’t know, but I appear more awake and youthful. A little goes a long way—for everyday wear, I do not need full swipes; just a few dots and blending with their brush. Yay!

  • I
    Ina
    Reviewing
    Mixed Media Matte Liquid Eyeshadow MELON 06 Terracotta
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Love this product

  • I
    Ina
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Love this product

  • I
    Ina
    Reviewing
    Mixed Media Matte Liquid Eyeshadow PLUSH 02 Matte Chocolate Brown
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Love this product

  • P
    Patty
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    I was very hapoy with the smooth blending and the rosewater color looks so natural

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.