Description

Our bestselling viral liquid eyeshadow in Rose Water will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Rose Water.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 6,614 reviews
88%would recommend these products
Total 5 star reviews: 5.3k Total 4 star reviews: 509 Total 3 star reviews: 287 Total 2 star reviews: 218 Total 1 star reviews: 306
6,614 reviews
  • MR
    Marissa R.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow REEF 01 Vibrant Matte Peach
    I recommend this product
    Rated 5 out of 5 stars
    7 minutes ago
    New favorite

    This way part of my first order and bought this with Bronze Age. I absolutely love them both. I like this liquid formula. It doesn’t crease and is long lasting. I typically buy MAC cosmetics and will 100% be buying more products from Gen See.

  • CB
    Carol B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    I am in awwwwww of your liquid eyeshadow!

    Love love love this eye shadow. Now we just need some new colors. A solid matte cream for me

  • RA
    Robin A.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Use it everyday

    I’m over 55 and love the effects of linen on the lid. Matches my fair complexion, covers redness and smooths. I can add other colors, powder or cream without issue. Especially helpful for hooded lids. I would love to see more models in their 50’s 60’s and beyond as your products work very well for us. I am pro aging!

  • KA
    kathy a.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    My new favorite eyeshadow

    I am 70 years old, so having an eyeshadow that lays down nicely & last all day ,is a top priority. The mixed media matte liquid eyeshadow is a home run. It goes on so nicely. I bought the Canvas color & it really covers the darkness on my lids & brightens the eye lid area . I love it.

  • BL
    Barbara L.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    MY NEW FAV EYESHADOW!!!

    Can't say enough positive things about this eyeshadow! I am a mature woman and it does not crease and stays on ALL day!

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.