Description

Our bestselling viral liquid eyeshadow in Rose Water will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Rose Water.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 6,569 reviews
88%would recommend these products
Total 5 star reviews: 5.3k Total 4 star reviews: 506 Total 3 star reviews: 285 Total 2 star reviews: 216 Total 1 star reviews: 306
6,569 reviews
  • J
    Jeannine
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ORCHID 03 Soft Matte Lilac
    I recommend this product
    Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    Like how it looks on older eye lids

  • K
    Kim
    Reviewing
    The Liquid Eyeshadow Brush
    I recommend this product
    Rated 5 out of 5 stars
    12 minutes ago
    5 Stars

    Eyeshadow goes on nice and smooth. It does not get creases. It lasts all day long until I take it off! I have three colors now. I absolutely love them.

  • B
    Barbara
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    1 hour ago
    5 Stars

    I like the ease of application and the liht color.

  • EW
    Elaine W.
    Verified Buyer
    Reviewing
    The Liquid Eyeshadow Brush
    I recommend this product
    Rated 5 out of 5 stars
    2 hours ago
    Love This Brush!

    This dual purpose shadow brush makes for easy application and blending with one tool. Well made and easy to clean. I love them so much I bought two!!!

  • S
    Samantha
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    8 hours ago
    5 Stars

    I love the easy blending and that it doesnt dry to fast before I get my desired look. But once its dry I’m g2g.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.