Description

Our bestselling viral liquid eyeshadow in Linen will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Linen.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 5,757 reviews
90%would recommend these products
Total 5 star reviews: 4.7k Total 4 star reviews: 447 Total 3 star reviews: 211 Total 2 star reviews: 152 Total 1 star reviews: 221
5,757 reviews
  • CB
    Carol B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    1 hour ago
    I am in awwwwww of your liquid eyeshadow!

    Love love love this eye shadow. Now we just need some new colors. A solid matte cream for me

  • RA
    Robin A.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    7 hours ago
    Use it everyday

    I’m over 55 and love the effects of linen on the lid. Matches my fair complexion, covers redness and smooths. I can add other colors, powder or cream without issue. Especially helpful for hooded lids. I would love to see more models in their 50’s 60’s and beyond as your products work very well for us. I am pro aging!

  • JO
    Jackie O.
    Verified Buyer
    Reviewing
    The Linen Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    16 hours ago
    Wow

    This is my new daily. I've gotta try the rose now.

  • MS
    Michele S.
    Verified Buyer
    Reviewing
    The Linen Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    22 hours ago
    Game changer for older eyelids

    I was skeptical of this Ivory shade and formula on my 65 year old eyelids. But coupled with the brush application made my lids smooth and didn’t settle into wrinkles! I love it! My new fav!

  • KA
    kathy a.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    22 hours ago
    My new favorite eyeshadow

    I am 70 years old, so having an eyeshadow that lays down nicely & last all day ,is a top priority. The mixed media matte liquid eyeshadow is a home run. It goes on so nicely. I bought the Canvas color & it really covers the darkness on my lids & brightens the eye lid area . I love it.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.