Description

Our bestselling viral liquid eyeshadow in Linen will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with our other matte + metallic shades to create more sophisticated looks.

Crafted in Italy of super soft vegan bristles, our dual sided eyeshadow brush is the only brush that was created especially for Linen.

Dermatologist and Ophthalmologist tested.

Always vegan, always cruelty free.

Product volume: 0.23 fl oz | 7 ml

Ingredients

All vegan, cruelty free, clean ingredients

Weightless, long lasting

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 35%
  • Sustainability: Eyeshadow: 72% Post Consumer Recycled materials (PCR) | Brush: Wood and aluminum handle
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

How do I use each end of the brush?

The fluffy end blends and diffuses color. The short tapered end adds precision for detailing and layering.

Where is the brush made?

Our brushes are custom crafted in Italy.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 5,705 reviews
90%would recommend these products
Total 5 star reviews: 4.7k Total 4 star reviews: 443 Total 3 star reviews: 209 Total 2 star reviews: 150 Total 1 star reviews: 220
5,705 reviews
  • D
    Diane
    Reviewing
    The Linen Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    17 hours ago
    5 Stars

    Great product. Can be used alone (which I am doing for the sunmer with a touch of highlight to the brow bone) or can be layer, it gives a great base for deeper tones. Great quality and really nice brush.

  • AW
    Andrea w.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    22 hours ago
    Love these !

    These are great ! I think better than eye crayons ! They last all day !

  • MM
    Michele M.
    Verified Buyer
    Reviewing
    The Linen Eye Brightening Set
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Absolutely

    This eyeshadow is amazing. It makes my eyes so bright and open. I'm about to buy a other 2 bc it goes quickly. Love it .

  • JH
    Juliet H.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Bright Eyes

    This shade really makes my blue eyes pop…Love it!

  • ML
    Melissa L. G.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    Rose water

    After seeing Gen See ads almost non stop and everyone raving about out the viral shades, I did a dive through all the posts and pictures to decide which shade would work with my skin tone. I received this order pretty quickly so the whole experience was great. When I tried it on, I did it like I had seen other influencers applied it for their promotional videos. You don’t need that much!! I didn’t love it when I applied a lot of product, but I tried it with one dot of product on the other eye and liked it so much that I ordered more colors the next day. Definitely buildable so start light and add more to intensify the look to your liking.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.