Description

Meet your daily essentials:

🌟Clean Sheen Cheek + Lip Color in Apple (Sheer Pinky Red).

🌟Mixed Media Matte Eyeshadow in Linen (Matte Ivory).

🌟Mixed Media Metallic Eyeshadow in Desert Highway (Dirty Gold).

🌟Spectator Sport Mascara in Black - Allure's Best Waterproof Mascara of 2023 + 2024!

🌟Clean Sheen Lip Gloss in Crystal Clear.

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 11,521 reviews
91%would recommend these products
Total 5 star reviews: 9.4k
Total 4 star reviews: 1k
Total 3 star reviews: 532
Total 2 star reviews: 287
Total 1 star reviews: 274
11,521 reviews
  • J
    Jennie
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    These are amazing

  • J
    Jennie
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ORCHID 03 Soft Matte Lilac
    I recommend this product
    Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    Love these!

  • JE
    JJ E.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    48 minutes ago
    Amazing matte liquid eyeshadow

    Rosewater and linen matte eyeshadows provide the right amount of coverage and last all day. Not only are these eyeshadows amazing, but the customer service matches the quality of the products. I will be a life-long customer for sure.

  • LK
    Lindsay K.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    23 hours ago
    Amazing Product!!

    Best I’ve ever used as far as an eyeshadow goes. Helped brighten my eyelids, and there is no creasing after several hours!

  • LP
    Lisa P.
    Verified Buyer
    Reviewing
    Spectator Sport Mascara Black
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Mascara

    I need to apply at least two coats but after the 2nd my lashes look great!

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.