Description

We’ve combined our best-selling products, that are universally flattering, in a set with incredible value.

These are the shades we can't keep in stock, that our community snaps up (and stocks up on!) constantly. We've packed them all up for you in one perfectly curated set, including our Allure Best of Beauty winners, with a massive discount.

Here’s what’s included - and it comes in our Gen See Signature Washable Paper Zippered Pouch:

Spectator Sport Mascara in Black - Allure's Best Waterproof Mascara of 2023 + 2024!

Mixed Media Metallic Eyeshadow in First Light (Pink Champagne)

Mixed Media Matte Eyeshadow in Shroom (Matte Taupe)

Cruise Liner Eye Pencil in Milano (Matte Chocolate Brown)

Clean Sheen Cheek + Lip Color in Lychee (Mauvy Pink)

Pick Me Up Lip Lipstick in Margaret - Allure's Best Matte Lipstick of 2023! (Brownish Neutral)

Clean Sheen Lip Gloss in Crystal Clear

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 13,607 reviews
90%would recommend these products
Total 5 star reviews: 11k
Total 4 star reviews: 1.3k
Total 3 star reviews: 664
Total 2 star reviews: 343
Total 1 star reviews: 340
Reviews Summary
Customers say these liquid eyeshadows blend smoothly and stay put all day without creasing or fading. They find the application effortless and appreciate how a small amount provides excellent coverage and pigmentation. Users particularly love the rose water and linen shades, noting they brighten the eye area and work well on mature skin. Many mention the matte finish feels refreshing and creates a natural, polished look. The long-lasting formula withstands full workdays and workouts. Some customers note the products require practice to blend evenly, and a few mention needing moisturizer underneath for optimal application. Several find the size small for the price point.
13,607 reviews
  • BA
    Barbara A. T.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 hours ago
    Rose Eye shadow

    This eyeshadow surprised me as it is one of the few that actually stays on all day without smudging or rubbing off. Am looking to buy more colours now.

  • SL
    Sarah L.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    11 hours ago
    Mixed media matte

    Stays put and looks great on

  • TS
    Terrie S.
    Verified Buyer
    Reviewing
    Mixed Media Metallic Liquid Eyeshadow MOONLIGHT 05 Champagne
    I recommend this product
    Rated 5 out of 5 stars
    19 hours ago
    Love it

    Just love

  • RA
    Ruta A.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Eye shadow

    Fantastic product. Easy to use

  • ES
    Elizabeth S.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    I LOVE THIS!!

    I am so happy I ordered the Rose Water eyeshadow. I'm not a big makeup person, so this was just perfect for me. I just use a little blended and it looks beautiful. My next will be Linen.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.