Description

We’ve combined our best-selling products, that are universally flattering, in a set with incredible value.

These are the shades we can't keep in stock, that our community snaps up (and stocks up on!) constantly. We've packed them all up for you in one perfectly curated set, including our Allure Best of Beauty winners, with a massive discount.

Here’s what’s included - and it comes in our Gen See Signature Washable Paper Zippered Pouch:

Spectator Sport Mascara in Black - Allure's Best Waterproof Mascara of 2023 + 2024!

Mixed Media Metallic Eyeshadow in First Light (Pink Champagne)

Mixed Media Matte Eyeshadow in Shroom (Matte Taupe)

Cruise Liner Eye Pencil in Milano (Matte Chocolate Brown)

Clean Sheen Cheek + Lip Color in Lychee (Mauvy Pink)

Pick Me Up Lip Lipstick in Margaret - Allure's Best Matte Lipstick of 2023! (Brownish Neutral)

Clean Sheen Lip Gloss in Crystal Clear

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 13,151 reviews
90%would recommend these products
Total 5 star reviews: 10.6k Total 4 star reviews: 1.2k Total 3 star reviews: 654 Total 2 star reviews: 345 Total 1 star reviews: 356
Reviews Summary
Customers say these liquid eyeshadows blend smoothly and stay put all day without creasing or fading. They find the application effortless and appreciate how a small amount provides excellent coverage and pigmentation. Users particularly love the rose water and linen shades, noting they brighten the eye area and work well on mature skin. Many mention the matte finish feels refreshing and creates a natural, polished look. The long-lasting formula withstands full workdays and workouts. Some customers note the products require practice to blend evenly, and a few mention needing moisturizer underneath for optimal application. Several find the size small for the price point.
13,151 reviews
  • G
    Gabriela
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    Lovely color! Stays all day! Ladts 12 plus hours on my work shift.

  • G
    Gabriela
    Reviewing
    Spectator Sport Mascara
    I recommend this product
    Rated 5 out of 5 stars
    5 minutes ago
    5 Stars

    Perfect Mascara! Allure has never missed on recognizing Top Performance beauty items and thid mascara is one of them!

  • S
    Sheree
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    5 Stars

    I’m very pleased with the liquid eyeshadow. The applicator is perfect size, however I have to rub a little off into bottle first. A little bit goes a long way with this eyeshadow. Start with just a tiny amount and spread quickly because it dries fast. I have the Rose and Linen colors and love them both. They dont crease and stay on very well! A bit pricey for a small bottle but they will last longer than most because you only have to use a tiny bit each time. Will purchase again!

  • LM
    Liz M.
    Flag of United States
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Easy winner!

    Too easy and beautiful not to try! Love it!

  • LM
    Liz M.
    Flag of United States
    Verified Buyer
    Reviewing
    Clean Sheen Cheek + Lip Color
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    The perfect little pop of color

    I love this product! You only need to use a tiny bit on lips and cheeks. I’m extremely fair so I sometimes use to brighten my face and lips.

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.