Description

A cult favorite matte liquid eyeshadow that went viral for its effortless blend and smooth, crease-proof finish. This high pigment, longlasting formula is designed for all lids - oily lids, hooded eyes, and mature skin.

The creamy, foolproof texture evens out discoloration, smooths the look of veins, and delivers all day wear without creasing, fading, or feeling heavy.

Wear it alone for a one and done look, use it as an eyeshadow base or primer, or layer it with our metallics for added dimension. It multitasks beautifully anywhere on the face.

Dermatologist tested and ophthalmologist tested.

Product volume: 0.23 fl oz | 7 ml

How To Use It

A little goes a long way. Apply a small amount to lids using your fingers or a brush and blend quickly. Wear alone for an easy matte look, use as a base to even out lids, or layer for deeper color and pair with Mixed Media Metallics for added dimension.

Ingredients
View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Percentage of natural origin: 34%
  • Sustainability: 72% Post Consumer Recycled materials (PCR)
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

FAQs

Can I layer metallics over matte shades?

Yes. Our metallic liquid eyeshadows are designed to layer seamlessly over matte liquid eyeshadow shades. Apply a matte as your crease-proof base, then tap a metallic on top for added shimmer and dimension.

How long does the eyeshadow wear?

Once set, this budge-proof liquid eyeshadow delivers all-day wear. It’s resistant to heat and humidity and won’t crease, fade, or transfer.

Are these eyeshadows good for oily, hooded, or mature lids?

Yes. These matte liquid eyeshadows are designed for oily lids, hooded eyes, and mature skin. The crease-proof, long-lasting formula helps even out discoloration, smooth the look of veins, and stay put without settling into fine lines or creasing throughout the day.

Can I use this liquid eyeshadow anywhere besides my eyes?

Yes. These multitasking liquid eyeshadows can be used on the eyes, cheeks, or anywhere you want a wash of color. Use lighter shades to brighten, deeper shades to contour, or layer for added dimension.

Are they beginner friendly?

Yes. These foolproof liquid eyeshadows are easy to apply and blend effortlessly with either your fingers or a brush, no makeup skills required.

How To Use

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 4,674 reviews
90%would recommend this product
Total 5 star reviews: 3.9k Total 4 star reviews: 369 Total 3 star reviews: 158 Total 2 star reviews: 125 Total 1 star reviews: 168
Highly PigmentedRated 1.7 on a scale of minus 2 to 2
VersatilityRated 1.7 on a scale of minus 2 to 2
Staying PowerRated 1.9 on a scale of minus 2 to 2
Reviews Summary
Customers say this liquid eyeshadow applies smoothly and stays put all day without creasing. Many reviews mention its excellent longevity, with users noting it remains vibrant from morning to evening. The matte finish and natural appearance receive frequent praise. Common feedback includes appreciation for how well it works on mature skin and hooded eyelids. Some find the color darker than expected or not suitable for their skin tone. Several mention the small container size relative to the price. Users appreciate the easy application and blendability. While most love the coverage and texture, a few note it can feel drying on the eyelids.
4,674 reviews
  • E
    Elana
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    5 Stars

    Love that it covers well imperfections. And a little goes a long way!

  • V
    Virginie
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    2 days ago
    5 Stars

    Adoro ormai non lo voglio più lasciare per il colore e come rinfresca l' occhio.. fantastico prodotto

  • K
    Kathy
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    3 days ago
    5 Stars

    I will never be without the color combos of rose water and linen. As someone “at a particular season in life,” these blend beautifully and stay in place without creasing or fading in color. I dont look washed out at the end of the day. The only issue was thart I had to wait an extended amount of time for my most recent order to arrive. However, when I reached out to inquire, a lovely representative responded quickly, apologized profusely, and explained the delay being in transport (quite understandable given the current times). For the delay, she included a couple of fun extra products to try. Love Gen See!

  • G
    Gabriela
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Lovely color! Stays all day! Ladts 12 plus hours on my work shift.

  • S
    Sheree
    Reviewing
    Mixed Media Matte Liquid Eyeshadow
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    I’m very pleased with the liquid eyeshadow. The applicator is perfect size, however I have to rub a little off into bottle first. A little bit goes a long way with this eyeshadow. Start with just a tiny amount and spread quickly because it dries fast. I have the Rose and Linen colors and love them both. They dont crease and stay on very well! A bit pricey for a small bottle but they will last longer than most because you only have to use a tiny bit each time. Will purchase again!

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.