Sustainable Beauty: What Makes Gen See’s Packaging Different

Most beauty packaging ends up in a landfill. Gen See is working to change that - starting with our Mixed Media Liquid Eyeshadows and the rest of our clean color lineup.

What Makes Our Packaging Better

• Made with an average of 60% Post-Consumer Recycled (PCR) materials
  
  

• Cartons are 100% recycled, FSC certified, and biodegradable
  
  

• Spectator Sport Mascara uses Green Polyethylene from sugarcane, not fossil fuels
  
  

Recyclable, Accessible, Conscious
We don’t use magnets (because they’re landfill-bound) and we clearly label how to recycle every component. We also work with PACT Collective, so even hard-to-recycle items can be dropped off or mailed in.

Better for the Planet. Still Gorgeous.
Our packaging isn’t just sustainable - it’s joyful, colorful, and designed to spark serotonin. Because ethical beauty should still feel luxe.