Description

We’ve combined our best-selling products, that are universally flattering, in a set with incredible value.

These are the shades we can't keep in stock, that our community snaps up (and stocks up on!) constantly. We've packed them all up for you in one perfectly curated set, including our Allure Best of Beauty winners, with a massive discount.

Here’s what’s included - and it comes in our Gen See Signature Washable Paper Zippered Pouch:

Spectator Sport Mascara in Black - Allure's Best Waterproof Mascara of 2023 + 2024!

Mixed Media Metallic Eyeshadow in First Light (Pink Champagne)

Mixed Media Matte Eyeshadow in Shroom (Matte Taupe)

Cruise Liner Eye Pencil in Milano (Matte Chocolate Brown)

Clean Sheen Cheek + Lip Color in Lychee (Mauvy Pink)

Pick Me Up Lip Lipstick in Margaret - Allure's Best Matte Lipstick of 2023! (Brownish Neutral)

Clean Sheen Lip Gloss in Crystal Clear

Ingredients

All vegan, cruelty free, clean ingredients.

View full ingredients list
Product Origin & Sustainability
  • Made in: Italy
  • Sustainability: Most of our packaging is made up of a high percentage of Post Consumer Recycled Materials, and is some of the most sustainable in the industry.
Cruelty Free Leaping Bunny Certified

Cruelty Free Leaping Bunny Certified

Vegan Friendly Ingredients

Vegan Friendly Ingredients

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Clean Formulations - No Phthalates, Fragrance or Nano Particles

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Recyclable Packaging

Recyclable Packaging

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 13,496 reviews
90%would recommend these products
Total 5 star reviews: 10.9k Total 4 star reviews: 1.3k Total 3 star reviews: 659 Total 2 star reviews: 352 Total 1 star reviews: 361
Reviews Summary
Customers say these liquid eyeshadows blend smoothly and stay put all day without creasing or fading. They find the application effortless and appreciate how a small amount provides excellent coverage and pigmentation. Users particularly love the rose water and linen shades, noting they brighten the eye area and work well on mature skin. Many mention the matte finish feels refreshing and creates a natural, polished look. The long-lasting formula withstands full workdays and workouts. Some customers note the products require practice to blend evenly, and a few mention needing moisturizer underneath for optimal application. Several find the size small for the price point.
13,496 reviews
  • L
    Leslie
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    4 minutes ago
    5 Stars

    I love these eye shadows.

  • LM
    Leigh M.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    16 hours ago
    Great product

    The formula is smooth and stays put!

  • MB
    Monica B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    18 hours ago
    Linen eyeshadow

    I find the linen color pairs with all of the colors I have used so far. It applies nice and easy and lasts all day.

  • KG
    Kathleen G.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow LINEN 04 Matte Ivory
    I recommend this product
    Rated 5 out of 5 stars
    20 hours ago
    Great eyeshadow

    I love these eyeshadows, they are so easy to apply and look great on my mature eyes. I would love tp see more colours!

  • MB
    Meagan B.
    Verified Buyer
    Reviewing
    Mixed Media Matte Liquid Eyeshadow ROSE WATER 07 Vintage Rose
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Love love this product

    These eyeshadows are game changers. I have several shades, and I will be buying more. I've never used an eye product that blends so well and stays put for so long. It's a dream for a low-maintenance person like me :)

Makeup that brings joy at the smallest expense to resources and humans.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas and that brought a smile to our face with their design.

With this laundry list in mind we started working on Gen See, setting out to make products with a color palette and design that spark joy and bring a smile to your face each and every time you use them.