Everyone's talking about these. On the hunt for a perfect gift for the beauty-obsessed person in your life? You’re not alone. These trending products get it done without breaking the bank—but they’...

This easy-to-use liner from a female-founded beauty brand takes the fuss out of creating the perfect eye makeup look. The pigment glides on with ease, and the pencil liner comes in an array of meta...

The Lana Look by Gen See has it all, i.e. a 2023 Best of Beauty-winning mascara, metallic liquid shadow, matte liquid shadow, cheek/lip stain, lip gloss, and (wait for it) a makeup bag in the best ...

This brow gel packs the pigment, minus the mess. It's a gel that glides on effortlessly but has a powdery finish, so you won't accidentally wipe the gel all over your face. Plus, the formula is ve...

"I am a huge fan of matte lipstick, but hate how some formulas dry out my lips. Gen See in Margaret, which I tried two days ago, has quickly become my favorite coral-brown. As a matte, it glides on...

We’re excited to introduce you to this vegan newcomer to the beauty scene. These American cosmetics are made from fermented green tea, squalene, and seed oil, and this liquid tint gives a light ...

Gen See, a fun, high-quality collection of user-friendly makeup in wearable shades and the kinds of textures one can half-arsedly smear on at a red traffic light. Meanwhile Clean Sheen Cheek + Lip...

How To Stop Your Makeup Sweating Off & 6 Other Summer Beauty Hacks. View Article  

I'm a Makeup Novice, But These 9 Natural Eye Shadow Looks Are Easy. View Article

How to make your eye make-up stay put in hot weather. Here’s how to stop your eye look going from realist at breakfast to impressionist by lunch. View Article

Every time I try something from this cruelty free, vegan brand I'm blown away. View Article

Championing sustainable packaging standards and hardworking vegan and cruelty-free formulations, Gen See launched in the UK in February. The brand feels effortlessly spirited, with its bright bloc...

Gen See is the latest brand to break out onto the beauty scene with its sustainable, clean, ethical, and environmentally friendly products. View Article

For the Eco Warrior. Every Gen See product is vegan, cruelty free, sustainable and clean. The vegan Sport Mascara is made wit 91% natural ingredients, while the recyclable packaging is created from...

Impressing its way into our travel make-up bags this month is GenSee, a bright young female-owned brand offering make-up that’s certified cruelty-free, ethical and made in Italy. The punchy lipsti...

Which new direct-to-consumer beauty brand could become the next Glossier? View Article

New ‘clean color’ brand Gen See is not only leading a revolution in cruelty-free, vegan, clean, high-performance makeup, but doing so with products so good you won’t know the difference. View Article

Every job is different, so I carry a mix of mattes and satins, as well as glosses. For the latter, my current go-to is the Clean Shine by Gen See. It has a high-shine finish that isn’t sticky and ...