#color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
ANITA 09 Pink Nude
$37
#color_melon 06 terracotta
Mixed Media Matte Liquid Eyeshadow
MELON 06 Terracotta
$39
#color_black
Spectator Sport Mascara
Black
$37
#color_shroom 05 matte taupe
Mixed Media Matte Liquid Eyeshadow
SHROOM 05 Matte Taupe
$39
#color_light taupe 04 Cool Toned Blonde
Arch Support Brow Powder Gel
LIGHT TAUPE 04 Cool Toned Blonde
$37
#color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
APPLE 01 Sheer Pinky Red
$35
#color_nyc 01 Matte Jet Black
Cruise Liner Eye Pencil
NYC 01 Matte Jet Black
$36

Shop this Look
#color_anita 09 pink nude #color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
$37 CAD
#color_shroom 05 matte taupe #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$39 CAD
#color_nyc 01 Matte Jet Black #color_nyc 01 Matte Jet Black
Cruise Liner Eye Pencil
$36 CAD
#color_apple 01 Sheer Pinky Red #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$35 CAD
#color_black #color_black
Spectator Sport Mascara
$37 CAD
#color_light taupe 04 Cool Toned Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$37 CAD

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging