#color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
ANITA 09 Pink Nude
$37
#color_rose water 07 vintage rose
Mixed Media Matte Liquid Eyeshadow
ROSE WATER 07 Vintage Rose
$39
#color_brown
Spectator Sport Mascara
Brown
$37
#color_lychee 06 Mauvy Pink
Clean Sheen Cheek + Lip Color
LYCHEE 06 Mauvy Pink
$35
#color_moonlight 05 champagne
Mixed Media Metallic Liquid Eyeshadow
MOONLIGHT 05 Champagne
$39
#color_light taupe 04 Cool Toned Blonde
Arch Support Brow Powder Gel
LIGHT TAUPE 04 Cool Toned Blonde
$37

Shop this Look
#color_anita 09 pink nude #color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
$37 CAD
#color_rose water 07 vintage rose #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$39 CAD
#color_moonlight 05 champagne #color_bronze age 01 copper
Mixed Media Metallic Liquid Eyeshadow
$39 CAD
#color_lychee 06 Mauvy Pink #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$35 CAD
#color_brown #color_black
Spectator Sport Mascara
$37 CAD
#color_light taupe 04 Cool Toned Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$37 CAD

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging