#color_desert highway 03 dirty gold
Mixed Media Metallic Liquid Eyeshadow
DESERT HIGHWAY 03 Dirty Gold
$39
#color_milano 02 Matte Chocolate Brown
Cruise Liner Eye Pencil
MILANO 02 Matte Chocolate Brown
$36
#color_black
Spectator Sport Mascara
Black
$37
#color_plush 02 matte chocolate brown
Mixed Media Matte Liquid Eyeshadow
PLUSH 02 Matte Chocolate Brown
$39
#color_light taupe 04 Cool Toned Blonde
Arch Support Brow Powder Gel
LIGHT TAUPE 04 Cool Toned Blonde
$37
#color_coconut 05 Perfect Bronzing Brown
Clean Sheen Cheek + Lip Color
COCONUT 05 Perfect Bronzing Brown
$35
Clean Sheen Lip Gloss
Clean Sheen Lip Gloss
Crystal Clear
$35

Shop this Look
#color_nyc 01 Matte Jet Black #color_nyc 01 Matte Jet Black
Cruise Liner Eye Pencil
$36 CAD
#color_reef 01 vibrant matte peach #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$39 CAD
#color_bronze age 01 copper #color_bronze age 01 copper
Mixed Media Metallic Liquid Eyeshadow
$39 CAD
#color_apple 01 Sheer Pinky Red #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$35 CAD
Clean Sheen Lip Gloss#color_none
Clean Sheen Lip Gloss
$35 CAD
#color_black #color_black
Spectator Sport Mascara
$37 CAD
#color_blonde 06 Warm Honey Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$37 CAD

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging