#color_first light 02 pink champagne
Mixed Media Metallic Liquid Eyeshadow
FIRST LIGHT 02 Pink Champagne
$39
#color_shroom 05 matte taupe
Mixed Media Matte Liquid Eyeshadow
SHROOM 05 Matte Taupe
$39
#color_black
Spectator Sport Mascara
Black
$37
#color_lychee 06 Mauvy Pink
Clean Sheen Cheek + Lip Color
LYCHEE 06 Mauvy Pink
$35
#color_blonde 06 Warm Honey Blonde
Arch Support Brow Powder Gel
BLONDE 06 Warm Honey Blonde
$37
#color_los angeles 06 Metallic Fiery Copper
Cruise Liner Eye Pencil
LOS ANGELES 06 Metallic Fiery Copper
$36
Clean Sheen Lip Gloss
Clean Sheen Lip Gloss
Crystal Clear
$35

Shop this Look
#color_los angeles 06 Metallic Fiery Copper #color_nyc 01 Matte Jet Black
Cruise Liner Eye Pencil
$36 CAD
#color_lychee 06 Mauvy Pink #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$35 CAD
#color_shroom 05 matte taupe #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$39 CAD
#color_first light 02 pink champagne #color_bronze age 01 copper
Mixed Media Metallic Liquid Eyeshadow
$39 CAD
Clean Sheen Lip Gloss#color_none
Clean Sheen Lip Gloss
$35 CAD
#color_black #color_black
Spectator Sport Mascara
$37 CAD
#color_taupe 01 Cool Toned Brown #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$37 CAD

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging