#color_first light 02 pink champagne
Mixed Media Metallic Liquid Eyeshadow
FIRST LIGHT 02 Pink Champagne
$39
#color_lychee 06 Mauvy Pink
Clean Sheen Cheek + Lip Color
LYCHEE 06 Mauvy Pink
$35
#color_brown
Spectator Sport Mascara
Brown
$37
#color_light taupe 04 Cool Toned Blonde
Arch Support Brow Powder Gel
LIGHT TAUPE 04 Cool Toned Blonde
$37
Comfort Level Lip Mask
Comfort Level Lip Mask
Light Pink
$43
#color_irène 01 true red
Pick Me Up Lip Matte Lipstick
IRÈNE 01 True Red
$37
#color_shroom 05 matte taupe
Mixed Media Matte Liquid Eyeshadow
SHROOM 05 Matte Taupe
$39

Shop this Look
#color_shroom 05 matte taupe #color_reef 01 vibrant matte peach
Mixed Media Matte Liquid Eyeshadow
$39 CAD
#color_first light 02 pink champagne #color_bronze age 01 copper
Mixed Media Metallic Liquid Eyeshadow
$39 CAD
#color_lychee 06 Mauvy Pink #color_apple 01 Sheer Pinky Red
Clean Sheen Cheek + Lip Color
$35 CAD
#color_irène 01 true red #color_anita 09 pink nude
Pick Me Up Lip Matte Lipstick
$37 CAD
Comfort Level Lip MaskComfort Level Lip Mask
Comfort Level Lip Mask
$43 CAD
#color_brown #color_black
Spectator Sport Mascara
$37 CAD
#color_blonde 06 Warm Honey Blonde #color_none closeup of model's face wearing Arch Support Brow Powder Gel
Arch Support Brow Powder Gel
$37 CAD
Mighty Makeup BagMighty Makeup Bag
Mighty Makeup Bag
$37 CAD

Makeup that's good for us and the planet.

We created Gen See because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Clean Formulations

Clean Formulations

No Phthalates, Fragrance or Nano Particles

Vegan

Vegan

Vegan Friendly Ingredients

Cruelty Free

Cruelty Free

Leaping Bunny Certified

Ethical & Inclusive

Ethical, Inclusive Work Practices

Ethical, Inclusive Work Practices

Sustainable

Recyclable Packaging

Recyclable Packaging